It is said that behind every successful enterprise is a solid culture upon which heritage is built. At Uganda Breweries, celebration, respect and trust are hallmarks of our heritage.
We are celebrated as the first brewery in Uganda and this is the tap root of our heritage. With innovation as our birthright, over the years we have brought to life refreshing high quality products like Bell Lager and Uganda Waragi, both of which continue to win the international prestigious Monde Selection Quality Awards. Our brands continue to play a role in the life of our consumers as we lead the redefinition of the landscape for the alcohol industry in Uganda, with an offering to meet varying taste preferences and levels of affordability. As a brewer and a distiller, we are also celebrated for promoting responsible drinking with highly successful campaigns such as the Red Card campaign against underage consumption and drink driving. We are indeed proud of our heritage in innovative products and philanthropy. From the farmer in the village who grows some of our production inputs to our staff, suppliers and distributors, Uganda Breweries is celebrated by thousands of people for the domestic value creation we provide and sustain because we run a high performance business model. . In this regard, we are proud to be custodians of celebration.
Uganda Breweries was founded and is sustained by people of extraordinary character. People who took and continue to take limited resources and with them, build a resource that continues to be a part of the lives of Ugandans today. Uganda Breweries is respected as a leading enterprise in the country because of the calibre of our people. When resources are limited, our human resource is inspired by the pioneering and progressive spirit of our great founders. On the other hand, as a member of regional and international memberships, we are respected for our ability to reach out to the abundant resourcefulness within our historical and global reach. In this sense, our history and global presence demands that we respect and conserve resources and so we detest wastefulness of any kind. Truly, we see ourselves as the custodians of respect.
When a business is determined to perform and is passionate about achievement, the way Uganda Breweries does, trust is what the market rewards it with. A question will be asked; how do you measure performance or even achievement? Well, at Uganda Breweries we measure performance by how much market share we continue taking. We measure achievement through the awards and positive reviews that community bestows upon us in recognition of the positive role that our corporate brand plays in and for society. Our heritage is therefore built on celebration, powered by respect and sustained by performance, by trust.
As a brewer and a distiller, we are also celebrated for promoting responsible drinking with highly successful campaigns such as the Red Card campaign against underage consumption and drink driving.