Responsible Code of Business Conduct
UAIA UNVEILS ALCOHOLIC BEVERAGES RESPONSIBLE CODE OF BUSINESS CONDUCT
For Immediate Release
Kampala. February 1st, 2023 – Formal alcoholic beverages players under their umbrella Organisation Uganda Alcohol Industry Association (UAIA) have today launched the alcoholic beverages Responsible Code of business conduct 2023 at an event held at Kampala Serena Hotel.
The Code is intended to ease engagement and have collective engagements with government agencies on issues of mutual interests, honesty, and truth in the way formal players in the alcoholic beverages sector produce and market their different products.
“With this code in place, we can address social issues such as drinking & driving, underage drinking, and heavy episodic drinking all aimed at promoting responsible use of alcoholic beverages,” said Mr. Onapito, the UAIA Chairman.
According to him, the code does not serve to summarize or substitute national laws, and policies, which must always be upheld but rather explain UAIA’s approach to self-regulation.
“The Code will create safeguards for our consumers by regulating distributorship, marketing, purchase, supply, sale, and consumption of alcoholic beverages in a bid to protect the alcohol industry’s reputation and freedom of expression in consumer-facing, brand activities across all our alcohol brands,”
The Code covers all sorts of marketing, supply, and distribution channels, the most common being: packaging, point of sale, signage, trade promotions, sponsorships, advertising, digital and social media, as well as any new channels and technologies that might be created, use, and co-opted from time to time.
The UAIA Responsible Marketing code will be governed by principles such as adult appeal, good taste and decency, and health messages among others. “The subscribers’ to the marketing must only portray drinking in safe and appropriate circumstances. Never portray drinking before or whilst driving motor vehicles, operating machinery, or any other similar activity or situation,” said Kaggwa.
In compliance with UNBS and URA standards, it is imperative that members do not deal in illicit. Members shall not purchase or supply illicit alcoholic beverages.
According to Euromonitor Illicit Alcohol Trade Report 2021, from 2017- 2020, the value market size of illicit alcoholic drinks increased at 18.3% Compound Growth Rate (CAGR) from USD577.8 million in 2017 to USD956.8 million in 2020.
In 2013, we partnered with 40 retail outlets inclusive of Nakumatt, Uchumi, Capital Shoppers in a campaign to curb underage drinking by discouraging sale of alcohol to anyone below the age of 18 years. The campaign entailed commitments from the retail stores and branding at the alcohol sections and counters and the responsive service training.
In 2014 Uganda Breweries went into partnership with Straight Talk Foundation to undertake a campaign to educate and sensitize young people aged between 10 and 17 years in schools on the dangers of alcohol. The 4 months pilot campaign was conducted in 20 schools (10 in Kampala and 10 in Gulu). The campaign has since been scaled up to 8 Ugandan districts namely Kampala, Gulu, Kabale, Soroti, Moroto, Nwoya, Adjumani and Kitgum. Currently the campaign is being carried out in 100 schools across the 8 districts. The campaign has been targeted at educating teachers, community leaders, students and trained peer educators on the harms of abusing alcohol by the underage.
The Red Card Campaign also focuses on teaching about alcohol to young people around schools and shopping outlets