Andrew's distinguished career is marked by strategic leadership and transformative impact across multiple markets. As Managing Director of Meta Abo in Ethiopia, he spearheaded the seamless transition of Diageo’s Ethiopian beer business to BGI Castel, unlocking future growth potential for the enterprise and its workforce. He also set up the independent spirits business that continues to operate, ensuring that the significant market of Ethiopia continues to access world-class Diageo brands and drinks capability supported by great distributors and a team of skilled marketers.
Before his tenure in Ethiopia, Andrew excelled as Commercial Director at Kenya Breweries Limited from 2016, where he harnessed advanced technological tools to enhance operational efficiency and effectiveness. His innovative initiatives garnered numerous global awards for KBL, underscoring his ability to drive excellence.
From 2013, Andrew led the Premium Trade business in Kenya as Sales Director, orchestrating a significant spirits market transformation through a dynamic Premium and reserve portfolio of well-known international spirits brands. This triggered the industry metamorphosis through increased consumer engagement with world-class brands, drinks practices such as cocktails, and more in-depth consumer and customer skills and understanding of new drinks categories and brands.
Earlier, as Sales Director at Uganda Breweries Limited (UBL) from 2010 to 2013, Andrew played a pivotal role in the company’s resurgence during a critical phase of new investment in the Port Bell factory. On his second tour of the market, he continues to successfully drive growth of a robust and vibrant business, year on year.
Andrew has great drive and pride in being a catalyst for the identification and growth of great African talent. His diverse professional experience makes him a key driver of growth and innovation in retail and retail execution as well as in the beverage industry.