Overview
Uganda Breweries Limited PLC (UBL) is Uganda’s leading branded alcohol beverage business with an outstanding collection of brands that range from beer, spirits, and adult non-alcoholic drinks (ANADs) reaffirming our standing as a total adult beverage (TAB) company.
As a consumer-driven business, UBL takes time to study the market and understand consumer needs and wants as well as how best to satisfy them. That is why we constantly invest in innovating and renovating our brands to stay on par with dynamic consumer trends. This goes hand in hand with our Vision to be the most celebrated business in Uganda.
Our market-specific strategies allow us the agility to identify and shape consumer trends, as well as respond to market dynamics to support growth. We are a proud grain to-glass business and remain steadfastly focused on:
- Producing quality beer, spirits, and adult non-alcoholic beverages (ANADs).
- Investing in responsible marketing to build aspirations for high-quality brands.
- Continuously innovating to unlock new opportunities and deliver new offerings that meet changing consumer demands.
- Transforming sales execution and extending our reach to ensure our consumers can access and enjoy our brands every day, everywhere.
- Sourcing and producing locally where viable to support local communities.
- Playing a positive role in society and delivering value to our stakeholders and shareholders.
Our Values
Our Values are at the heart of our business. They form a critical element of our corporate strategy, influencing the way we work everyday and everywhere.
Passionate about consumers and customers
We are passionate about consumers and customers. Our curiosity, and consumer and customer insights drive growth. We care for our brands and are committed to pursuing their fullest potential.
Value each other
We value each other and build real relationships. We seek to leverage diverse people and perspectives. We trust and empower each other to win. We speak and challenge openly to grow people and the business.
Proud of what we do
We are proud of what we do and how we do it. We take accountability and act sensitively with the highest standards of integrity and social responsibility. We celebrate inclusion and diversity.
Be better
We strive to be better. We are restless, always learning, always improving. We are innovative and courageous. We experiment and take risks, and we learn quickly from successes and failures.
Our Vision
To be the most celebrated business in every market in Eastern Africa.
Our Ambition
To create the best performing, most trusted and respected consumer products company in Africa.
Our Purpose
Celebrating life every day, everywhere.